Creative Copywriter

Dogs, cats, budgies and everything in between - pets deserve the world. They make us want to be better humans. That’s why we’ve made it our mission to build the most engaged and passionate community of pets and pet parents across the world. And we’re looking for talented team mates who can help us do it.

Founded in Sydney, our team of 500+ pet obsessives span Australia, New Zealand and the Philippines. We’ve scaled to become one of Australia's top five eCommerce companies and the no.1 online pet store. But we’re just getting started. Like a whippet who’s spotted their mate across the dog park, our growth is only going to accelerate, as we continue to disrupt the way that pet parents shop.

Excitingly, the pet industry is booming (as in $15 billion kind of booming) and online pet retail is set to grow exponentially in the next five years. So this is a unique career opportunity to be part of our epic growth story.

The Opportunity 

Do you love a pun? Can you craft witty and emotive yet clear marketing messages across a range of channels? Are you locked into the ever-changing world of social media and able to concept trend-based content that builds brand awareness while driving key brand messages? If that sounds like you, then you may be the right fit for our Creative Copywriter role at Pet Circle. 

The Pet Circle Brand and Creative team is a skilled group of designers, brand marketers, and creatives, working to elevate the shopping experience for pet families across Australia. As the Creative Copywriter, you will be responsible for bringing our tone of voice to life through written communications, working across all marketing channels including onsite, social, paid media, mass media, and branding campaigns. 

Working closely with the Design Manager, you will form a creative team that works across all creative touchpoints for Pet Circle. Working independently or as part of a creative team, you will craft customer-led headlines, and scripts for video content, both short-form and action-driven content, in support of all copy briefs across Pet Circle. 

• Owning creative copywriting across all key channels providing snappy, concise and intriguing marketing copy to drive customer engagement, specifically focussed on weekly trade for our homepage and eDM/CRM channel
• Writing and pitching concepts and scripts to support trade, new product and seasonal campaigns, with a focus on writing scripts for video and short-form content
• Partner with Design Manager to craft concepts and storyboards brand campaigns for quarterly brand awareness campaign including ATL and BVOD/digital video, social 
• Work across our Private Label portfolio of in-house owned brands, creating and executing new product development including product naming, visual direction and launch campaigns
• Work cross-functionally across Pet Circle Insurance, Pharmacy and other new ventures, to develop tone of voice and GTM/BAU campaigns 
• Work with our vet, social team and People/Culture team to generate organic content for Pet Circle’s social media channels including Facebook, Instagram, TikTok and LinkedIn
• Write and curate SEO friendly onsite content edits and product descriptions for our Private Brands, to help customers discover and shop our range

• Demonstrated marketing copywriting experience with a minimum 5 years working in-house or within an agency 
• Demonstrated experience working across brand campaigns including concept and pitching ideas, storyboarding and post-production 
• Previous copywriting experience in retail / eCommerce experience highly regarded 
• Proven experience managing multiple projects and deadlines concurrently 
• Work collaboratively with the wider marketing and agency teams to ensure effective campaign integration 
• Stay up-to-date with relevant cultural and industry trends to identify creative opportunities
• Manage reporting to assess effectiveness against business and marketing goals
• Have a knack for quickly understanding how a product works and why a customer would love it
• In-depth understanding of how to write for different channels, different customers and different objectives 
• Feedback-driven, open and collaborative ways of working
• Flexible and adaptable, to adjust tone of voice to meet all briefs
• Being passionate about copywriting in conjunction with a love of pets

• Heaps of development opportunities - stretch projects, focus groups & secondments
• Flexible working environment
• Up to 50% employee discount
• Product sample giveaways
• Pawrental leave and well-being leave
• Team charity volunteer days
• Classpass subsidy

Role location

We believe that building connections and collaborating as Pet Circlers is super important. So this role is based in Sydney with a hybrid arrangement of 3 days per week in our pet friendly offices (your pet might love coming to the office even more than you). This could change in line with business requirements.

Why Join?

We reckon our mission to help the world Pet Better is an important one, but also an incredibly fun and rewarding one. Becoming a Pet Circler means you’re committed to help shape an entire industry - it’s pretty exciting stuff. Here’s what we stand for:

We’re better together

We operate with humble hearts and hungry minds

Pets matter; so pets and pet parents always have a seat at our table

We’re instinctively curious. Always

Belong at Pet Circle

Our unique perspectives and expertise is our superpower  - we value diversity in all forms. So, no matter your background, please apply if this role makes you excited to bring your full self to work each day.