Senior Director of Product

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands.

Pet Place is a subsidiary of Independence Pet Holdings (IPH, now Doubtless). PetPlace, is building a digital first pet e-commerce platform with the aim of connecting key market services such as adoption, lost pet and insurance to make pet care easy. PetPlace is a leading B2B2C brand in the animal welfare industry, delivering innovative solutions spanning animal welfare software, microchipping, post-adoption support, lost pet recovery, insurance, and data-driven services for partners across shelters, veterinary networks, pet care providers and enterprise organizations. It’s central data ecosystem houses the largest pet registry in North America, 24PetWatch, and provides support to pet parents who are looking to adopt or recently adopted through PetPlace.com.

Job Summary:

Pet Place is seeking a Senior Director of Product, responsible for shaping and executing a unified product vision across our animal health and wellness portfolio. This role drives product innovation for both DTC consumer experiences and B2B platforms purpose-built for shelters, rescues, and veterinary professionals, enabling more efficient operations and better outcomes for pets and the people who care for them.

The ideal candidate has deep experience leading multi-brand product portfolios and excels in the Scaled Agile Framework (SAFe). They bring a strong balance of strategic thinking, operational rigor, and empathy for the unique needs of pet parents, animal welfare organizations, and veterinary teams.

Job Location: Hybrid – New York City or Chicago

Main Responsibilities:

Product Strategy & Vision:

• Develop and articulate a clear, multi-year product strategy for PetPlace and 24Pet that advances animal health and wellness and supports both consumer and professional stakeholders.

• Lead roadmap creation across:
  • DTC experiences (content, wellness tools, digital services, pet parent engagement, monetization via insurance and memberships).
  • B2B platforms supporting rescue, shelter, and veterinary workflows, including case management, medical records, intake/adoption processes, lost & found services, and partner integrations.
• Use customer insights, shelter and vet operations data, pet parent behavior, and industry trends to prioritize innovation across both brands.

Leadership & Organizational Development:

• Build and mentor a mission-driven team of product leaders and UX designers focused on enhancing pet wellbeing and the experience of those who care for them.

• Foster a collaborative, cross-functional culture between Product, Engineering, UX, Data, Marketing, Sales, and Operations.
• Promote strong product practices that blend human-centered design, data-driven decision-making, and scalable, reliable delivery.

Scaled Agile (SAFe) Leadership

• Lead SAFe ceremonies across the portfolio, including PI Planning, solution-level syncs, and portfolio reviews, ensuring transparency and alignment across multiple teams and brands.

• Prioritize initiatives spanning consumer experiences and professional tools for shelters, rescues, and vet clinics based on business impact, with ability to build business cases to justify resource allocation and manage costs appropriately.
• Improve the organization’s agile maturity, predictability, and velocity across all product teams.

Product Execution & Delivery

• Oversee end-to-end delivery of products that support:
  • DTC pet parent journeys (education, behavior guidance, wellness tools, membership services, insurance).
  • B2B rescue, shelter, and veterinary software (operational dashboards, medical record systems, workflow tools, API integrations, partner solutions).

• Define success metrics that measure outcomes such as improved shelter throughput, enhanced efficiency and time savings, admin overhead, engagement, adoption, revenue, and platform reliability.
• Ensure that product releases uphold high standards of quality, security, accessibility, and user experience for both consumer and professional audiences.

Stakeholder & Brand Alignment

• Partner with Marketing, Sales, Operations, Customer Care, and Commercial teams to ensure the product strategy enhances brand trust and delivers value for PetPlace and 24Pet audiences.

• Engage with shelters, rescue organizations, and veterinary partners to understand operational needs, validate product direction, and strengthen long-term relationships.
• Communicate product plans, priorities, and progress to executive leadership, cross-functional teams, and key industry partners.

Basic Qualifications:

• High school diploma or GED required.
• 15+ years of product management experience with at least 5 years in senior product leadership roles.
• Proven success managing complex, multi-product portfolios in a matrixed environment.
• Extensive experience operating and leading teams within the Scaled Agile Framework (SAFe).
• Experience serving both DTC users and B2B customer segments—especially those involving workflow software, SaaS platforms, or operational tools.
• Strong strategic thinking, customer-centric mindset, and stakeholder management skills.
• Experience in animal health, pet tech, shelter/rescue operations, or veterinary software preferred.
• SAFe certifications (SAFe SPC, SAFe LPM, SAFe POPM).
• Background with operational software used by professional audiences (e.g., EMRs/EHRs, CRM systems, scheduling platforms, case management tools).
• Expertise in data-driven product development, behavioral analytics, or personalization.

Interview Technology Notice:
Please note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process. By continuing with the interview, you consent to this use.

Text Messaging Notice:
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All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:

• Comprehensive full medical, dental and vision Insurance

• Basic Life Insurance at no cost to the employee

• Company paid short-term and long-term disability

• 12 weeks of 100% paid Parental Leave

• Health Savings Account (HSA)

• Flexible Spending Accounts (FSA)

• Retirement savings plan

• Personal Paid Time Off

• Paid holidays and company-wide Wellness Day off

• Paid time off to volunteer at nonprofit organizations

• Pet friendly office environment

• Commuter Benefits

• Group Pet Insurance

• On the job training and skills development

• Employee Assistance Program (EAP)

Interview Technology Notice:

Please note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process.

By continuing with the interview, you consent to this use.

Text Messaging Notice:

If you provide a mobile phone number, you may receive job-related communications via text message. Message and data rates may apply.

You may opt out of text communications at any time by replying “STOP.”