Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.
We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands.
Position: Creative Director, PetPlace
Department: Brand Marketing
Reports To: Deidre Grieves, Director of Brand Marketing, PetPlace
Overview
We are seeking an experienced and insightful Creative Director to lead the creative strategy, brand expression, and creative execution for the PetPlace and 24Pet brands.
This role is responsible for ensuring a cohesive, compelling, and emotionally resonant brand experience across all touchpoints — digital, product, marketing, and lifecycle communications.
The Creative Director will translate brand strategy into powerful creative that builds trust, drives engagement, and strengthens connection with pet parents, partners, and the animal welfare community. This role blends big-picture brand leadership with hands-on creative direction and execution, collaborating closely with Brand Marketing, Product, Digital Experience, Content, and external partners.
Key Responsibilities
Creative Strategy & Brand Stewardship
Own and evolve the creative vision for PetPlace, 24Pet, and 24Petwatch, ensuring each brand is distinct yet unified within the broader ecosystem.
Facilitate and oversee all visual elements of the PetPlace brand relaunch in 2026, coordinating with our agency partner and internal team to bring the vision to life.
Translate brand positioning, audience insights, and business objectives into clear creative strategies and platforms.
Serve as the guardian of brand identity, visual systems, and asset organization across all brands and channels.
Develop and maintain brand guidelines, ensuring consistency and excellence in execution.
Creative Direction & Execution
Lead concept development and creative direction for integrated campaigns, including digital, social, email, content, product marketing, and partner communications.
Oversee design, photography, and visual identity across web experiences, marketing assets, event activations, and lifecycle communications.
Provide hands-on creative direction and feedback to internal & external designers, copywriters, and agency partners.
Ensure creative solutions are both emotionally compelling and performance-driven.
Digital & Product Collaboration
Partner closely with Product, UX, and Digital teams to shape user-centered experiences across PetPlace.com and related platforms.
Ensure creative and brand thinking is embedded early in product and feature development.
Collaborate on UX/UI direction to balance usability, accessibility, and brand expression.
Team & Partner Leadership
Lead, mentor, and inspire creative talent, fostering a culture of collaboration, curiosity, and high creative standards.
Manage relationships with external agencies, freelancers, and production partners.
Clearly articulate creative vision and rationale to cross-functional stakeholders and leadership.
Performance & Optimization
Partner with Marketing and Analytics teams to understand performance insights and continuously refine creative approaches.
Balance brand-building and conversion-driven creative, adapting execution based on audience behavior and outcomes.
Stay current with creative, digital, and design trends, bringing fresh ideas and innovation to the brands.
Qualifications
8+ years of experience in creative leadership roles, with experience overseeing brand and digital creative across multiple channels.
Strong portfolio demonstrating strategic thinking, storytelling, and high-quality execution across digital-first brands.
Proven experience leading and directing multidisciplinary creative teams.
Deep understanding of brand building, visual identity systems, photography & video strategy.
Experience collaborating closely with Product, UX, and Marketing teams.
Ability to balance big-picture brand vision with hands-on creative problem-solving.
Exceptional communication and presentation skills, with the ability to influence and align stakeholders.
Passion for pets, purpose-driven brands, or consumer trust-based platforms is a strong plus.
Nice-to-Have
Experience working with marketplace, subscription, or platform-based digital products.
Familiarity with CRO, SEO, and performance marketing principles.
Experience in regulated or trust-sensitive categories (e.g., healthcare, insurance, animal welfare).
Background working with both in-house teams and external agencies.
All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following: