Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.
We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands.
Independence Pet Group (IPG), a subsidiary of IPH, is one of North America’s largest pet insurance and services organizations. Our impressive family of brands (Figo, Felix, ASPCA Pet Health Insurance, Pets Plus Us, and AKC Pet Insurance) supports insurance for more than 1,000,000 pets in the U.S. and Canada and provides well-being, safety, resources, and business solutions to the pet industry, including microchip identification and an online pet registry.
Job Location: Remote
IPG is seeking a data-driven Paid Media Manager to lead our marketing growth initiatives across IPG’s portfolio of brands. This role will be responsible for managing, executing and delivering on performance goals for key marketing paid channels; paid search, paid social, aggregators, etc.
The ideal candidate brings strong analytical capabilities, hands-on experience executing multi-channel campaigns, and the ability to collaborate cross-functionally to drive sustainable revenue growth.
Key Responsibilities
Campaign Execution & Optimization
- Manage and optimize paid acquisition campaigns across channels such as Paid Social, SEM/PPC, Display and other paid channels such as OOH, Podcasts, etc. across IPG brands.
- Manage and optimize affiliate marketing initiatives, including partner relationship management, onboarding, campaign execution, performance analysis, and continuous optimization to improve traffic, conversions, and revenue contributions.
- Own channel performance KPIs including CPA, CVR, new writings growth, AAP, and GWP; deliver actionable insights and recommendations.
- Collaborate with the UX team to do A/B testing and experiment with new channels, messaging, and audience strategies to improve efficiency and ROI.
- Use AI-powered tools across ad platforms to improve bidding efficiency, targeting accuracy, creative testing, and budget allocation.
- Budget Oversight: Manage paid media budgets provided by POD leaders, ensuring efficient allocation across channels, brands, and campaigns. Offer informed recommendations for forecasting based on channel expertise, seasonality, historical performance, and other relevant factors.
- Agency management: Lead relationships with digital marketing agencies to ensure best-in-class strategy, execution and performance reporting.
- Channel and brand focus will vary and depend on the needs of the organization.
Campaign Execution
- Collaborate with UX, SEO, and Content teams to improve landing page experience, quote flow, and conversion paths.
- Partner with Analytics to define attribution models, measure media effectiveness, and connect marketing metrics to business outcomes such as quotes and policy growth.
- Use AI- and automation-based tools to enhance targeting, personalization, and budget allocation efficiency.
- Partner with Creative and Content to leverage AI tools for rapid concepting, message testing, and identifying top-performing creative patterns.
- Ensure all paid media creative and messaging align with brand guidelines and partner requirements, to protect brand integrity across channels.
Performance & Optimization
- Champion the use of shared dashboards and testing frameworks to drive transparency and faster optimization across teams.
- Leverage AI-enhanced analytics tools to identify performance insights, predict trends, and support weekly optimization decisions.
- Collects and analyzes performance data, identifies trends, and works closely with the marketing team to provide insights to drive results.
- Conducts market research to gather insights and identify target audience preferences and trends.
Cross Functionals Collaboration
- Works cross functionally with POD leaders and COEs to ensure paid campaigns meet goals and objectives
- Work closely with Creative, SEO, lifecycle and additional marketing teams to develop and execute high impact campaigns that drive results
- Performs other duties and responsibilities as assigned.
Experience: 5 years relevant experience
Education: Bachelor’s Degree or equivalent work experience (One-year relevant experience is equivalent to one-year college)
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All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:
- Comprehensive full medical, dental and vision Insurance
- Basic Life Insurance at no cost to the employee
- Company paid short-term and long-term disability
- 12 weeks of 100% paid Parental Leave
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA)
- Retirement savings plan
- Personal Paid Time Off
- Paid holidays and company-wide Wellness Day off
- Paid time off to volunteer at nonprofit organizations
- Pet friendly office environment
- Commuter Benefits
- Group Pet Insurance
- On the job training and skills development
- Employee Assistance Program (EAP)